From plaque-fighting dental toys to natural rubber chews, HERO designs play with a purpose — durable, vet-informed, and dog-tested. Meet what's new, and shop the favorites that started it all.
HERO Outer Armor Football
Interlocking, snap-together play blocks that let dogs (and their people) build a toy that's entirely their own. Mix textures, mix colors, and reconfigure the shape as chew patterns change — modular play that grows with your dog.
Natural rubber dog toys made for extreme chewers who still deserve simple ingredients. Tough yet flexible, with built-in channels for treat-foraging play, in a palette pulled straight from the material itself.
An interactive dental toy that turns fetch and tug into a cleaning routine. Textured nubs help reduce plaque and tartar with every bite, in footballs, rings, and orbs sized for playtime.
Fill it, chew it, clean with it. Treat to Clean pairs a fillable treat cavity with textured nubs so dogs work for their reward while helping reduce plaque and tartar — in zig-zag, bar, and bone shapes.
Rubber-shielded, ballistic fabric dog toys that pair huggable plush character design with a chew-resistant rubber base. Armor Core is built for dogs who love a soft toy but play a little rougher than soft toys can usually handle.
The HERO originals — already on shelves and in toy boxes everywhere. Shop each line directly.
Rugged chew toys engineered to be gentler on teeth and tummy without sacrificing durability — bones, antlers, and fish shapes for every size dog.
Buy Bonetics Online
Dyna-Fuse Technology toys that squeak, float, and stand up to toss-and-retrieve play, with dental benefits built into every ring, bone, and ball.
Buy Outer Armor Online
The original giggling dog toy. Every squeeze makes one of three unique sounds, across a whole cast of huggable plush characters.
Buy Chuckles Online